Our Story

one of us runs. the rest of us have a story.

Hi, we're Tal and Shalev. He runs. I tell. Hence the name.

Shalev is a chef. I work in marketing at a startup, which means I'm professionally trained to make a big deal out of things. Convenient, because I married a man who makes a big deal out of every run.

We have two girls: Laure, five and a half, who has already seen more finish lines than most adults, and Elodie, six months old, who attended her first races before she could hold her own head up. Honestly? Neither could he at kilometer 38.

The midlife crisis that went too well

As 40 got closer, most men buy a motorcycle. Shalev quit smoking, quit drinking, started eating clean and started running. All at once. No warning. I was not consulted.

We have a six-month-old baby, and somehow he is still the first one up in this house. The newborn wakes up because she's hungry. He wakes up earlier. On purpose. To run.

Then he broke a personal record. Then another one. Then he started winning races and bringing home medals, which now need their own wall. Then he ran a full marathon in 3:09:50.

Not "about 3:10." Not "just over three hours." 3:09:50. Those ten seconds were very important to him, and now they are important to you too.

For the record (he insisted there be a record):

  • 10K: 37:30
  • Half marathon: 1:25:48
  • Marathon: 3:09:50

Same guy. Brand new lungs. Way more laundry.

Meanwhile, at the finish line

Every runner has a support crew. Ours is me, a stroller, a five-year-old, a bag of snacks and his jacket, which he needed desperately right up until the starting gun.

I wanted gifts to celebrate him, and something for the girls and me to wear while we cheered. Everything out there was either cheesy, generic or covered in motivational quotes nobody asked for.

So we made our own.

What we make

Run & Tell is a small family business. Tees, totes and baby bodysuits for runners and for the people holding their stuff. Every design is half proud, half eye-roll. That's the exact ratio of how we talk to Shalev.

Everything is printed to order, just for you.

Joining the crew

No dues, no minimum pace, no qualifying time. If you have ever finished a run and immediately told someone about it, you're in. If you've been the someone, you're in too, and honestly, you deserve the medal.